Brand identity

Oxygen is the quietest form of vitality.

Every breath is life.

We design and manufacture next-generation oxygen wellness capsules — precision engineering wrapped in calm. This is how our brand looks, sounds and behaves.

PositioningAdvanced oxygen wellness
TaglineThe Future of Health
OriginKocaeli, Türkiye

01 — Brand

Why we exist. Mission, vision, values.

Mission

To bring precision-engineered oxygen capsules within reach of everyday life.

Vision

To make oxygen a calm, trusted ritual of living well.

Precision Calm Trust Elegance Innovation

02 — Logo & mark

The master lockup.

The mark, the wordmark and the tagline are drawn as one artwork. Use the master lockup wherever space allows; never rebuild, re-space or re-typeset it.

Oxyliving master logo lockup
Primary colour logo
ColourPrimary
Reverse logo
ReverseOn brand blue
Monochrome logo
MonochromeSingle ink
O2 mark only
Mark onlyFavicon & stamp

Clear space

Room to breathe.

xx Logo clear space diagram

Clear space on all sides equals the height of the O₂ mark (x). Keep every other element — type, images, edges — outside this zone.

Digital · min24px
Print · min10mm

Misuse

Please don't do this.

Do not stretch the logo
Don't stretchKeep the proportions
Do not recolour the logo
Don't recolourBrand colours only
Do not rotate the logo
Don't rotateAlways level
Do not use low contrast
Low contrastKeep it legible

03 — Colour

Solid blue, calm teal.

PrimaryOcean Blue#0C78B4
AccentOxygen Teal#30A890
InkInk#05141B
NeutralMist#F3F6F7

Usage ratio — blue 70% · teal 18% · neutral 8% · amber 4%

950

800

600

400

200

100

White

Success #1F9D6B
Amber #E9A24A
Danger #D0454B
Info Ocean Blue
Amber is a single warm spark — drawn from the warm cabin light in our photography. It is never a primary interface colour. The teal→blue O₂ gradient is reserved for the mark and featured accents.

04 — Typography

Three families, clear roles.

Aa

Space Grotesk

Headings

Light · Medium · Semibold

Aa

Inter

Body

Light · Regular · Semibold

Aa

Jost

Technical labels

Light · Regular · Semibold

The OXYLIVING wordmark is part of the logo, not a separate typeface — never re-typeset it. Body copy is set in sentence case; labels are set in wide-spaced uppercase. That contrast is our typographic signature.

07 — Downloads

Take the brand with you.

Press, partners and distributors: everything you need to represent Oxyliving correctly.

Brand guidelines

The full identity manual — logo, colour, typography, voice and applications.

Download PDF →

Logo pack

All four lockups in colour, reverse, monochrome and mark-only — PNG and SVG.

Download ZIP →

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